Do Cool Sh*t: Quit Your Day Job, Start Your Own Business, and Live Happily Ever After by Miki Agrawal

Author:Miki Agrawal [Agrawal, Miki]
Language: eng
Format: mobi, pdf
Publisher: HarperCollins
Published: 2013-08-05T14:00:00+00:00

STEP 4: Personally hand deliver your own press packages.

It will save you money (every parcel delivered in Manhattan by a bike messenger costs about twenty-four dollars), and it is a way to meet the writers and editors when you are dropping the packages off. Great opportunities always arise when you put yourself in the position to have these opportunities.

STEP 5: If you do meet one of the writers or editors, after you hand them the package, give them a hug!

It will completely throw them off guard and sometimes disarm them into actually being friendly and open to what you have to share. (Obviously, use your own judgment here. If the person looks really grumpy or angry, maybe stick with the firm handshake and a big smile! But choose to go in for a hug if you can!)

STEP 6: Try to get an e-mail address to follow up.

Following up is critical in closing the deal. Sometimes writers and editors get really busy and even if they liked you, they may be bogged down by their own deadlines and very distracted, so a gentle nudge the day after you meet them or deliver the goods can be really helpful. And if you don’t hear from them still, follow up a week later. And then every two weeks until you finally hear back. Unless they tell you otherwise, continue to follow up with them. Persistence pays off!

A great way to remember to follow up is to use the free Gmail plug-in called Boomerang. Its function is to bring your sent message back to the top of your in-box so you don’t forget to follow up.

Gmail has another great plug-in called Canned Responses (go to your Gmail settings and you will find the plug-in). If you are pitching the same thing over and over again to many different people, rather than having to copy and paste the same message continuously, you can simply click on CANNED RESPONSES and it will automatically put in the text you want in the body of the e-mail. It will make follow-up and sales calls so much easier!

STEP 7: Write a cute note (sign it yourself!) and flyer all apartments in your neighborhood.

Explain your business idea sincerely and why it’s an MB product for the customer. Do everything it takes for people to get to know you and want to root for you. It worked for that cute café a long time ago and it will work for you too!

The most important thing to remember is to keep going! Don’t stop pushing when you raise the money, and definitely don’t stop pushing when your doors open or when you launch your product—that’s when so many people quit, but that’s only the beginning!

Getting people to learn about your concept and fall in love with it is a challenge, especially if you can’t afford to hire a PR company. But you can do it yourself, you just have to be tenacious and wake up every morning with the plan to get people to know about what you’re doing.

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